Design Create Launch Execute Implement Manage
the world's next great brand partnership.

Brand partnerships drive billions of dollars of consumer preference, but a practical, digestible, principle-based guide for developing strong brand partnerships has never existed… until now.

Reviews & Praise

Ryan does a commendable job taking a complex subject and creating a practical and actionable guide for the next generation of marketers as they navigate an important part of our industry: brand partnerships.
Shannon Willett
CMO
With real-world case studies and insightful observations, Brand Together is a resource for anyone navigating the world of brand partnerships. Ryan captures the essence of effective partnerships in his six principles and illuminates the path to win-win partnerships. A must-read for entrepreneurs, marketers, and innovators shaping the future of business.
Prashant Malaviya
Professor of Marketing, Georgetown University
From small businesses to behemoths of industry, Brand Together is an essential read for any marketing team looking for new ways to engage and delight their audiences.
Beth Paulsen
Owner, Paulsen Studio
Brand Together provides a clear roadmap for how to evaluate and execute brand partnerships. Readers will gain practical insights about the intricacies of optimizing brand partnerships for maximum business impact.
Randall Brown
VP of Product Marketing, EngageSmart
Reading Brand Together was helpful as a student because it exposed me to ideas and processes in the business world that I would never dream of in my small town. Brett Ryan’s book introduced critical questions and thinking strategies that greatly influenced how I look at marketing and brand strategy today.
Kara Lindsey
Marketing Student, BYU-Idaho
Brand Together offers unique insights into the world of working together. It’s educational, entertaining and will leave you thinking outside the box for new ways to envision brand success!
Jansen Young
Development Coordinator, Saving Wildlife International
As someone without much interest in marketing, I found Brand Together interesting and engaging—so much so that I'm eager to read it again!
Stacey Janssen
Technical Writer, Amazon
Brett is a storytelling master! Brand Together is an entertaining and educational read that novices (my students) and seasoned veterans can pull lessons from to help them learn the art of brand partnerships. As a teacher, business owner and marketer, I can see the applications in each of my "roles". Truly, a great read regardless of where you're at in your career!
Luke Alley
Proffessor of Marketing & Growth Advisor
Brett clearly and simply breaks down the drivers of successful brand partnerships. Brett’s guiding principles will stand the test of time. Anyone interested in brand partnerships should read this book, then read it again with a notebook and pen.
Ashley Levesque
VP of Marketing, Banzai
Brett has the rare ability to combine engaging prose with clear and insightful frameworks. The result is a book that is both accessible and applicable – a fantastic starting point for anyone wrestling with the understudied dynamics of brand partnerships.
Chase Russell
SVP of Product Strategy and Marketing, Bonterra
Brett Ryan presents a thoughtful treatise on the value-add of brand partnerships. It’s fresh because no one else has ever presented the kind of case study examples he explores. His work could unlock potential you never before considered, or it could save your brand from fatal marketing mistakes.
Robert S. Fotheringham
Founder & CEO, Brand Force Inc.
Brand Together pulls back the curtain on some of the world’s most famous brand partnerships. It makes you think about the nuances of partnerships in a whole new way and gives you a playbook you can use for your own joint campaigns.
Kate Erwin
Content and Brand Strategist, CINSYR Creative Group
Ever ride in a car through someplace you’re familiar with yet see something new? That’s Brand Together. Through the foggy maze of marketing, brands, public awareness and motivators, Brett Ryan points out the important things we all need to know when it comes to partnering brands. Brand Together... imparts an amazing amount of information on each page. Simply put, it’s a definite help for those who seek success.
Miles Beauchamp
2x Author and Frmr. Asst. Professor of communications

Work With Brett

Fractional marketing leadership

I currently have 0 available openings for new FML clients.

brand partnership consulting

 Work with me to apply the Six Principles in your business, identify partnership opportunities and prepare you for brand partnership success.

public Speaking & WORKSHOPS

 

Book me for a workshop or to present the Six Principles at your company or public event.